We talked with Carlos Mesquita to know what Fabrika’s Financial Director thinks about GMediaPlan.
According to Carlos Mesquita, the daily production on one of the leading producers of Brasília requires a great flexibility of resources, often involving a prompt decision to accomplish the tight deadlines and high spending control (how much, when was spent, who spent and with what).
What are the main responsibilities at your company?
My duties are to control the administrative and financial areas of the company. These areas include people, equipment and equipment’s maintenance, administrative issues related to technical areas such as production, editing and field work.
My mission in the financial area is confined on two points: the first one meets jobs payment needs, whose commitment requires an answer with tight deadlines. The second point is to control the expenses, which includes, for example administrative costs and taxes. To sum up, we have to answer to questions of how much was spent, who spent, when it was spent and with what.
We cannot forget the billings. It is essential for a company to know the cash flow, even when accounting services are outsourced as in Fabrika.
What is or are the most interesting factor (s) on your work and to the TV business in general?
Having to work under pressure to accomplish a job on deadlines. While in other companies the decision is made on a well-structured program, on a producer this is not the same. We have to react on time and make a decision. Many of the jobs have to be paid previously and immediately in order to accomplish the deadlines. Just this Friday I approved a job and now they are recording in four states in Brazil. It is necessary to hire a van, rent a helicopter and everything has to be unlocked so the job can happen.
How long do you work with GMediaPlan?
I started to work with GMediaPlan in 2012 with the financial module. The control cost module was even developed jointly with Fabrika and GMediaPlan’s team. This development has allowed the expenditure validation at same time it is registered the information on the system to be approved. Previously this was not possible.
What is the role of GMediaPlan at your work and in your area?
GMediaPlan provided a greater control and efficiency to our work, especially in the financial area.
Can you underline the main advantages and improvements on your daily work with the use of GMediaPlan? How was your work before GMediaPlan´s implementation?
GMediaPlan enables to all employees the require knowledge of what is happening in the company, whatever the level they are.
Levels which approve money, can know what is happening in anywhere, can approve and control, even with advanced payments.
Everyone takes part of the process, contradicting with the past, when all the information was on papers. It was necessary to contact someone or call to say something. On excel no one has access to information. GMediaPlan changed this reality. Today editors are notified in real time. According to different permissions users can have a higher or lower level of information access.
GMediaPlan uses an easy language and the information can be searched very quickly, which gives confidence to those who use. Give us a security at all levels. Previously GMediaPlan was regarded with suspicion, it was hard to quit excel. First, information was on excel and then transposed to GMediaPlan. Currently employees can search, answer to questions and validate at GMediaPlan.