We spoke to Pedro Miranda, current director of one of the largest TV producers working in Portugal and Spain – Plural Entertainment. The TV producer is responsible for producing soap operas and series and has collected the first Portuguese Emmy with the soap opera “Meu Amor”.
We wanted to know how is to work in scripted entertainment production (genre noticed for its soap operas and series) and how can GMediaPlan contribute to the daily work of a TV producer.
According to Pedro Miranda to tell a story we have to plan first, to better adapt and monetize technical and human resources involved in a production. A number of factors playing together which require tools to simplify the daily work of a producer.
What are the main responsibilities at your company?
I am responsible for managing production in the pre-production and also in the post-production areas.
What is or are the most interesting factor (s) on your work and to the TV business in general?
I like stories and so I love working with scripted entertainment production. To be involved in the construction of a story, in planning and producing a story.
To produce a soap opera, previously, we have to plan the production. This production is based on a script and to tell the story that the author wrote we have to find or create the best technical and human resources to answer to production needs.
How long do you work with GMediaPlan?
I started to work with GMediaPlan for about a year. The software was implemented gradually in Plural in late 2012, at the time at a new soap opera began. Step by step people started to use GMediaPlan and they were very receptive to the implementation of a solution that everyone knew that will simplify their work.
What is the role of GMediaPlan at your work and in your area?
To simplify our daily lives. Scripted Entertainment production module was developed in partnership with Plural and gradually is taking its steps. The next step involves the use of tablets in the soap operas’ production in order to avoid the use of paper and to be more economic. If we have a look at the raccord photographs, for each day of action are taken many photographs to different areas such as wardrobe and accessories. If the photos were uploaded into the system with a brief description, the process would be simplified. We didn’t need to spend lots of paper in printing pictures and the research of pictures becomes faster.
To finish, I would add the system alerts, such as the alerts created by GMediaPlan to post-production area which allow to know in advance the scenes that should have a special treatment at a post-production level, such as special effects, graphics, audio or color treatment.
Can you underline the main advantages and improvements on your daily work with the use of GMediaPlan? How was your work before GMediaPlan´s implementation?
To share information in real time and to work in network with the areas involved in the production. Most of our work was done in excel and only the planner had access. With GMediaPlan the information is shared and can be filtered. We can manage the publication of definitive and no definitive information.
Another advantage I can point is related to Script import. Script import puts in dialogue the Continuity area and the author who writes the script. When you import the Script to GMediaPlan, you can get the first percentages of incidence on characters, on scene elements and if the author isn’t writing according the recording rules, which determine for example the percentage of scenes shot outside and in a studio, the episodes can be rewritten. Thus, the reports generated by GMediaPlan have a great relevance in profitability, allowing to know, for example, how a page has been profitable.
The Continuity area is responsible for the script découpage and by composing in scenes all the information that will be present in the Service Sheet. A very important tool, generated in GMediaPlan which summarizes and supports the production planning for a day, including information about the actors, the cast and production team, scenes, scene elements, days and hours of action. This Service Sheet is the basis of work in the production recordings.