After GMediaPlan’s implementation in Rede Record Brasil, GSoft implemented successfully GMediaTX and GMediaAD at TV Record Europa.
The project implementation started in March 2013 and lasted about 1 month. The solution, that supports a universe of 8 users and manages 6 TV Record Europa channels (Record Europa, Record Espanha, Record Japão, Record Angola, Record EUA e Record News), went live in April 2014.
In 2014, TV Record Europa has identified the need to implement a Broadcast Resource Planning (BRP), intending a solution more aligned with the business goals and organizational efficiency, supporting processes efficiently and reducing costs of maintenance and evolution.
The implemented solutions (GMediaAD and GMediaTX) support the business processes of TV Rede Record: Program Acquisition, Broadcast and Media Management, Advertising Management, and are being the orchestrator of media issues for automation systems and files.
It should be noted that despite the tight deadline, the project included TV Record Europa specific functionality developments.
This is another successful implementation from GSoft in close partnership with technical and functional teams of TV Record Europa , without which it would not have been possible to implement a project of this size and complexity in a very short time (1 month).
With this implementation GSoft enlarges its presence in cable TV concerning Broadcast Resource Planning (BRP) solutions and strengthens its presence near international broadcasters.
More info about TV Record Europa:
TV Record Europa broadcasts all over Europe and has subsidiaries established in Portugal, UK and Spain. Its well-known programs have been gaining more and more preferences between European public.
In Portugal, the channel enlarged considerably its awareness and audience, and has been ranking on the top 10 most viewed cable channels in Portugal, since 2006. Currently TV Record Europa also broadcasts national programs.
TV Record and Record News are distributed via satellite and broadcasted by the major cable operators, DTH (Direct to Home) satellite, and IPTV to European households, enabling a wide coverage through entire continent and reaching 80% of European population.