CPP is responsible for the production of catalogs, brochures and posters of the retail chain Os Mosqueteiros, which include Intermarche, Ecomarche, Bricomarche and Roady stores. They produce several materials, displaying between one to six projects per week for this client, which means an average of 150 images per project from different sources.
To manage the materials of these projects, CPP didn’t have a system to catalog and archive images. They did it on personal computers and servers of the company, which resulted on the replication of materials and complicated the search and reuse of them.
GMediaVault implementation on CPP allowed the company to have a content management platform to support on cataloging projects, images, photos and final arts.
Globally the implemented solution consists on a portal for uploading, cataloging, research and supply contents. The flow between receiving and delivering contents via FTP, to deal with the constant interaction between CPP and their clients, is a feature also included on this solution.
This implementation is a good example of GMediaVault flexibility and customization to the contents cataloging area and therefore to improve the interaction of involved entities (CPP and its clients).
Further information:
CPP is an advertising agency for production which belongs to Omnicom media group.
CPP’s expertise is focused on counseling, management and optimization of advertising production campaigns, whatever their size or formats – graphic production, broadcasting, video, photo, radio, events.
