Public Television Broadcaster
RTP is the Portuguese public television broadcaster and currently manages the following channels: RTP1, RTP2, RTP3, RTP Memória, RTP Madeira, RTP Açores, RTP Internacional, RTP Africa, RTP1 HD.
In 1990, RTP decided to begin the process of computerization of its operational areas, in order to standardize, integrate and automate their business processes. RTP has the following GoInside products: GMediaPlan, GMediaTx and GMediaAd.
With the implementation of these systems RTP has achieved significant benefits, including: increasing overall operational efficiency, reducing costs in rights management and program acquisition, and increasing advertising revenue by optimizing sales profitability.
