Private Television Broadcaster
RecordTV, the oldest TV channel operating in Brazil, since 1953 broadcasts general and journalistic content to Brazil and to the rest of the world through RecordTV Europa.
The Broadcaster starts the implementation of GO inside solutions in 2001 with Media+ and Adsim to support commercial management and operation, both in the channel network and its affiliates. An implementation extended to web portal of the group – R7.
Record implements GMediaPlan to ensure the effective planning and control of the TV channel, including the extint scripted entertainment production core – Rec Nov.
Later RecordTV Europa implements GMediaTX and GMediaAD to support program acquisition, broadcast and media management as well as advertising management of 6 channels (RecordTV Europa, RecordTV Londres, RecordTV Japão, RecordTV Americas, Record News and My Channel).