NOS (former ZON OPTIMUS) is the company that is responsible for selling and managing advertising of more than twenty channels, as a result of the merger of domestic operators ZON Multimedia and Optimus in 2013.
By the end of 2009, the previous ZON Conteúdos took the decision to replace its selling advertising system. As a consequence, it was created at the beginning of 2010 the SPOT project – Advertising and Optimization System. The SPOT project consisted on implementing GMediaAd and optimizing internal processes for 18 weeks. It went into production on the planned day, despite the complexity and the demanding timeframe.
The implemented solution allow NOS to provide new and innovative commercial offers that will enable it to continue to strengthen its competitive advantages.