Rede Bandeirantes belongs to one of the largest multimedia communication groups in Brazil and Latin America. Band is a Brazilian open television channel which started to broadcast in 1967. The Group currently includes more than 40 companies from a wide range of communication platforms, reaching close to 100% of the population.
Bandeirantes group implements Media+ to support all the processes carried out by several areas: Programming, Commercial, Commercial Operations and Sales Management, and to guarantee a greater operational efficiency and corporate management.
In 2015 implements GMediaTX (Broadcast Traffic & Rights management solution) to optimize the broadcaster’s business processes. This solution supports the grids planning, programs registration and broadcast management of Bandeirantes. GMediaTX implementation allowed an integrated view of each process and leveraged the coordination between departments.