Private Radio Broadcaster
Rádio Renascença, Portuguese catholic broadcaster, has 4 radio channels: Rádio Renascença, RFM, Mega FM and Rádio Sim.
GMediaAd implemetation at Rádio Renascença began at 2001. GMediaAd is integrated with Rádio Renascença’s automation software and with SAP.
This solution allowed to simplify and standardize the process of selling advertising and to obtain up to date business information.