Media Capital Rádios is one of the largest radio groups in Portugal and belongs to Media Capital Group. Its offer reaches a wide variety of targets through the creativity of radio communication proposals, the Group’s strong online presence, and their association with country’s key musical events as well as their effort in organizing concerts. Among its radio offer we can find references in Portugal: Rádio Comercial, Cidade, M80, Vodafone FM and Smooth FM.
In 2014, MCR has decided to implement GMediaAd with the main purpose of effectively monitor the advertising sales process, from purchase to campaigns integration on a unique application. GMediaAd is an essential pillar for establishing a competitive advantage in MCR business, as well as to increase the ability to interact in the market and to provide more attractive commercial offers with less effort and time-to-market.