To answer NOSPUB needs in order to increase market interaction, GSoft created GMediaCinema, a new GMediasuite product dedicated exclusively to advertising planning and management in Cinema.
Having created a new solution adapted to cinema requirements, this new system allows following the advertising sales process, attending, at a first stage, to the planning of advertising campaigns and the optimization of commercial playlists.
In this project, it is also planned the implementation of modules which will support to make commercial proposals, and, among others, the integration of billing orders with GMediaAD. It was developed some requirements to accommodate cinema needs, such us, circumscribing advertising campaigns planning to a geographical area, a cinema complex, a specific movie theatre or to a “follow the movie” planning.
NOSPUB advertising sales management at GMediaCinema extends to the main cinema distributors operating in Portugal and the company is responsible for the advertising managing of NOS Cinema, UCI Cinemas, Castello Lopes and New Lineo Cinemas.
GMediaCinema implementation project began in September 2016 and the first phase was completed in January 2017, with the go live.
With this implementation, GSoft strengthens its leadership at Broadcast Resource Planning (BRP) solutions in the Portuguese market and shows the capacity to adapt their solutions to other realities and media businesses.
About NOSPUB :
NOSPUB is a NOS group company which operates under NOS Publicidade brand for the marketing and sales advertising on pay-tv and in main cinemas. It is responsible for the advertising management of the main cinema distributors in Portugal, namely at NOS Cinema, UCI Cinemas, Castello Lopes and NLC.
Always seeking to follow the market, this company has been providing innovative solutions focused on product placement, sponsoring and online exposure solutions associated to contents.
GSoft is a specialized company for media market. Since it was launched in 1990, this company has been implementing Broadcast Resource Planning solutions. GMediaSuite is its major BRP suite.
Its strong customer focus, combined with an integrated offer enabled GSoft to claim the leadership in Portugal and ensure activity in Spain, Angola, Brazil, Mexico and it is in process to expand to other countries.