Implemented with AdDigital (strategic partner in the Brazilian market), GMediaVault will be responsible for creating a content management platform that will allow the company to catalogue promotional materials (videos, brochures, leaflets, advertising) to be distributed in different channels, such as TV, Internet and sales stores.
The increasing proliferation of contents push Polishop on searching for a solution that would centralize information, avoid archived materials duplication and streamline the research of contents. GMediaVault was selected to support Polishop on its processes, providing a content management platform that will enable to catalogue projects and contents, search and distribute contents.
The solution will contribute to a greater standardization and automation of workflows, a greater control and information sharing between several work areas.
GMediaVault’s implementation at Polishop has strengthened the company in Brazil at Broadcast Resource Planning (BRP) area. Currently it has projects in Fabrika (TV producer in Brasilia), RecordTV (São Paulo and Rio Janeiro broadcaster), RBS (Rio Grande do Sul and Santa Catarina broadcaster) and Rede Bandeirantes (São Paulo broadcaster).
Further info about Polishop:
Polishop is a Brazilian multichannel company. Started in 1999, this company has been innovating selling products and solutions in several categories such as beauty and wealth care, home/kitchen and electronics market, TV Advertising, infomercials. Its strong sales distribution network has been contributing to Polishop’s awareness. Nowadays this company is all over the country, reaching more than 180 million Brazilians.
Besides Polishop’s ads broadcasted at several Brazilian programs from many channels, this company also communicates products through its TV channel – Polishop TV (launched in 2004).
Further info about ADdigital:
Launched in 1994, AdDigital is a Brazilian company specialized on IT solutions. This company accomplishes a wide range of markets, providing specific teams to attend different business units: media/entertainment, educational, corporate and government area.
AdDigital attends clients’ needs from media market (TV, PayTV, WebTV, Telecommunications, new media and entertainment multiplatforms), with its specification and executive projects services, monitoring and support.