Broadcasting 24h per day displaying a diversified programs offer, the national and commercial broadcaster was looking for solution that would streamline the management of the entire commercial process.
Media + was selected to support REDEVIDA in different phases of the process, from the first contact to the elaboration / negotiation, the management of advertising campaigns and materials until their billing.
Media+ implementation project began on March 20 2018 and lasted for 15 days.
Media+ implementation in REDEVIDA strengths GOinside presence in Brazil at Broadcast Resource Planning (BRP) solutions.
REDEVIDA is an open channel covering almost all the Brazilian territory that is broadcasted in all Brazilian capitals and in the 500 largest cities in Brazil, reaching more than 1500 municipalities. It is broadcasted in more than 300 of these locations in digital signal and displays the largest pay-TV distribution in Brazil.
It is a Christian inspiration channel target to Brazilian families. Despite the focus on religious programs, its offer lies on a wide range of programs genres such as information, culture, music, sport and entertainment programs.
Created on June 20 1995, this channel broadcasts 24 hours per day producing in HD both at São José do Rio Preto headquarters, in the interior of São Paulo, and at the auxiliary studios in the capital of S.Paulo, Rio de Janeiro, Porto Alegre and Brasilia, as well as independent productions broadcasted to various locations in the country and the world.