Maximize your advertising sales

A complete solution that allows the effective operation, planning and management of media companies commercial offer from the contact and clients prospection to the invoicing of the service provided.

GMEDIAAD THE BETTER SOLUTION TO

Commercial scheduling

Maximize the advertising revenue leveraging your scheduling

Get the most competitive commercial channel and radio station schedule targeted to market requirements. Rates management, rules and commercial packages scheduling and booking become easier.

Make and negotiate proposals

Draw up proposals and negotiate securely with high information level

Add value to your proposals. Draw up multichannel proposals learning more about negotiation. All commercial and financial information of entities is registered as well as rules and specifications relating to negotiation.

Manage ad campaigns

Streamline advertising campaigns’ scheduling

Schedule campaigns based on specifications and types of advertising rates (GRP, Ratecards and discounts). Make more flexible booking and scheduling campaigns having advanced and automated planning features – electronic advertising orders. Maximize multichannel campaigns management.

Optimize commercial playlist

Get a clear view of advertising scheduling

Streamline advertising schedule and optimize commercial playlist. Redefine break scheduling due to broadcast changes and waiting lists. Get a better control of materials. Reconciliation can be implemented in order to ensure an accurate follow-up of forecasted and real ratings.

Managing billing orders

Manage all advertising campaigns billing orders

Find out which advertising orders have already been billed and the ones that are for billing. Perform an effective bonus tracking and spot compensation management.

Maximize your advertising sales

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GMEDIAAD SOLUTION

GMediaAD is a centralized solution for advertising and sales management

Designed to optimize the availability of airtime and maximize the advertising revenue. This one single tool follows the entire commercial business process, going through customer management up to campaigns billing. The access to information is streamlined with GMediaAD and displayed in real-time. Time-response is reduced and errors are avoided. The relationship among broadcasters, advertisers and agencies is noticeably improved.
OPTIMIZE AIRTIME AND MAXIMIZE RETURN ON INVESTMENT WITH GMEDIAAD.

DO YOU IDENTIFY ANY OF THESE QUESTIONS?

What proposals were made to this advertiser? Which ones were approved?
What advertising spots were not broadcast that I have to compensate the clients?
I still have advertising airtime for sale on prime-time tomorrow?
What advertising orders do I have to bill this month?
What advertising spots are booked for this advertiser?
What materials are missing for tomorrow’s broadcast?

To these questions, GMediaAD has the solution.

FEATURES / BENEFITS:

Integrated view of business process
Improve bargaining power
Maximize advertising revenue
Improve broadcaster, agency and broadcaster relationship
High integration with other systems
Integrated view of business process
Monitoring the entire advertising campaign cycle
• Monitoring advertising campaigns’ status: proposals; advertising campaigns planning and scheduling; commercial playlist optimization and billing.
Improve bargaining power
Leverages the negotiation skills through historical information
• Registration of commercial and financial information of several entities: advertisers, media agencies, creative agencies and media buyers.
• Products, brands and market analysis.

Helps you with the info needed to bring a crystal clear overview of negotiation
• Management of commercial airtime, rules and features per advertising rates type (GRP, Ratecard e Discount).
• Management of spots’ preferential locations in the break and multiproduct charges.
• Management of discounts per period, week, weekday, hour, break type and break.
• Management of bonus tracking and spot compensation.

Greater articulation of commercial information
• Centralized information increases the coordination level of commercial information.

Maximize advertising revenue
Streamlines advertising campaigns management
• Advanced advertisement planning features are displayed (spot rotation, schedule and grid view, bulk edit and planning, among many others).
• Different planning formats (break, hour, time slot) and automated spots allocation according to distribution rules.
• Automated planning through electronic advertisement orders.
• Management of advertising campaign confirmation by email.
• Automated planning of campaigns after proposals approval.

Clear view of scheduling and playlist optimization
• Advanced advertising features to schedule (spots transferences, suggested changes, break splitting, bulk changes, break comparisons, spots paring among others).
• Optimizes break run order according to several criteria (competitors, fixed locations and spots profitability) and streamlines spots insertion directly in schedule.
• Management of broadcast changes and exceptions (wait list).
• Checks the differences between forecasted and real schedule to identify technical flows of spots.

Advertising campaigns follow-up through real and forecasted ratings comparison

Improve broadcaster, agency and broadcaster relationship
Centralized access to information in real-time
• In a web based environment the information can be accessed in real-time, anytime and anywhere.
• Easy access and sharable information edges coordination among the entities of the process.

Improve the quality of customer service
• Optimizes broadcasters, agencies and advertisers relationship, decreasing time response and avoiding errors.

High integration with other systems
Integrates with several third-party systems
• Integrates with GOinside solutions and third-party systems of audience, automation and financial areas.
• Integrations can be customized and implemented, sharing information from GMediaAD and other systems.
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